On November 17th, 2009, it was announced that UltimateBet would be rebranded to “tackle the next ten years with a whole new look and focus”. Through the extensive rebranding of the online poker site, the huge makeover reduced the site’s name to UB.com and features the new tagline “Raise. Stack. Own.” which fully targets the young brash internet poker population.

The difference between the old brand and the new goes well beyond the logo and tagline. The update also features a complete software overhaul. On top of the PC upgrades, a new Mac OS X compliant native software client was released for Apple users. One of the biggest new features includes the options to play some new poker games, including 7-Deuce Hold’em, new 4-Max Tables as well as ring games with antes.

POWER HOUR

UB.com will also to offer players their popular RAI$E loyalty rewards program and has promised easy access to excellent customer support and more ways to deposit real money funds with “the fastest cashouts around”. Announced on December 3rd, UB.com and Absolute Poker will share in a new “Power Hour” double rewards program. This new program will reward double UB and AP points for playing in ring games and tournaments. The promotion occurs Monday through Saturday between 1-4am ET and 1-4pm ET for a total of 6 “power hours” for double point accumulation.

The Power Hour double rewards system continues on Sundays between 1 and 4 am ET and ring game players get an extra hour on Sunday afternoons from 1-5pm ET. The extra points will automatically appear in player accounts. These points and the RAI$E system have five different levels. You can get exclusive access to freerolls, gain access to major live tournaments and buy killer swag sporting the new logo in the store. If you think cash is King, then you can always turn in your Ultimate Points into cold hard cash.

TOURNAMENT PROMOS

For tournament players, the UBOC tournament series returns this coming January with the UBOC4 with $4 million in guarantees paid out in tournaments over 12 days. The tournament series will feature two $1 million guaranteed tournaments and 18 total events including Hold’em, Omaha, HORSE, Heads-Up, Pot Limit, No Limit and other games. There will be extra contests for 2010 Aruba Poker Classic seats, freeroll entries and more. On January 24th the first of the two million dollar guarantees will kick off with the UBOC 8-Deepstack No Limit Hold’em 6-max tournament that has a $2,500+$100 buy-in. The finale to the UBOC will occur on January 31st with the $1,000+$50 UBOC 18-UBOC Championship that features 10k in starting chips.

For players with much more modest bankrolls, the Mini-UBOC will occur at the same time. The kicker with this tournament series is that it mimics the UBOC, but at only one-tenth the buy-in. There are a few wrinkles between the two as there is no Championship event on the 31st for the Mini-UBOC. Nonetheless, both tournament series offer a fantastic way for players to take a small buy-in and turn it into a modest fortune.

Tournament players will also enjoy the Step Tournaments that allow a player to climb the ladder starting at just ten cents. From there they can go all the way and win an entry into the illustrious World Poker Tour’s Five Diamond World Poker Classic at the Bellagio in Las Vegas.

LEADERBOARDS

Other promotions include the tournament leader boards which award cash bonuses to players that grind Sit & Gos and MTTs, The Donkament freeroll which is a $50,000 tournament that players can only buy-in with points, the bad beat jackpot which is typically in the hundreds of thousands of dollars and plenty more.

RAKEBACK AND SIGN UP BONUS

For new players that are curious about the new UB.com and all the great things that have this site the buzz of the internet poker industry, there’s perhaps the best promotion of all saved for them. For a limited time, UB.com is offering a 111% first time deposit bonus up to $1,100 in bonus dollars. Poker Bonus Dollars are converted based on your RAI$E level and the type of play. A complete breakdown of the lucrative bonus offer is outlined on the UB.com promotions page. Signing up through Absolute Incentives will also qualify you for a lifetime of 30% rakeback at the popular poker site.

If you haven’t already, sign-up for the 30% rakeback deal here at Absolute Incentives and check out the new UB.com and all the amazing promotions they have to offer.